The web design of your site is extremely important to your ability to market your small business. However, as a small business, you may not have the in-house resources that are needed to build a web design. Because of this, you may want to hire a web design company. The following are a few tips for identifying a high quality web design company:
1. Look at their website
If their own website is poorly designed, then does that really give you confidence that they will do a good job with yours? Spend some time going through their website to see how well designed it is. A good web design company will showcase their skills on their own site.
2. Find out how long they’ve been around
Even though a web design company that’s only been around for a year can provide high quality services, there’s less risk in hiring a company that’s been around for a while. Not only is this often indicative of their quality, but it also means that they probably won’t fail as a company any time soon.
3. Ask for referrals
A good web design company will have no problem providing you with a handful of referrals. Contact these referrals and ask them how happy they were with their final website design as well as the general service and interaction they had with the company. Be sure to check out the websites that they worked on as well.
4. Ask who their oldest clients are
You need a company that will build your site as well as maintain it. You want them around so that they can update your site when necessary as well as make any fixes that are required if anything breaks down. If they don’t have long-term relationships with any of their clients, it could be a warning sign. It could mean that they are fired after a short period of time or that their client went out of business, neither of which are good looks.
5. Ask about their process
Some web design companies will speak to you in terms that you won’t understand. They’ll use a bunch of technical jargon that will be beyond most people unfamiliar with the specifics of website design. However, a good website design company will speak in terms that you will understand – and they will make sure that you understand by asking you. They want you to understand what their process is and they want you to feel like you are part of it – which you should be.
6. Ask about their project management abilities
Find out how many clients they have, how many projects they are working on and how many projects they can handle at once. This will give you a good idea of how much attention they’ll provide to your site.
A good web design is essential for small businesses, so be sure to use these six tips in order to find a high quality web design company.